What is this?
Marketplace Accreditation is our collaborative project to transform the internet – from an internet where online marketplaces are monopolies that seek to extract maximum profits from creative small businesses into an internet where marketplaces are supportive partners that share in our success.
Who are we?
We are the Indie Sellers Guild – born of the Etsy Strike of 2022. Together – and with zero advertising – our movement reached 82,000 people in only 4 weeks. And that was only the beginning. Today, our grassroots people-powered guild supports thousands of creative indie sellers across 17 countries worldwide. We offer free membership in the Guild and support all creative indie sellers through the ISG Foundation, a 501(c)(3) nonprofit organization dedicated to research, education, and outreach.
How will it work?
Together, we will bring down the barriers that stand in the way of community-focused marketplaces – barriers that block them from forming in the first place, barriers slowing their growth, and barriers that make it difficult for creative indie sellers to join and support them. And finally, when those marketplaces do achieve success, our guild will hold them accountable to the promises they made to their community.
How can I help?
If you haven’t yet, please take our Marketplace Research Survey!
If you’ve already taken the survey, please help us spread the word! The more people we can inspire to participate, the more accurate and helpful our data will be. We’ve prepared a Share Kit – complete with social media graphics and posts, and even printable business cards and flyers – to make it as easy as possible!
A Deeper Look
Why are we building this complicated Marketplace Accreditation program, anyway? Why not cut out the middleman and skip straight to building an Etsy alternative marketplace for our members? These posts take a deep dive into the reality of building a marketplace, and explain why that’s not our plan. We also start talking about what we’re doing instead: creating a program to accredit and support ethical alternatives to platforms like Etsy, and hold them accountable to their promises.
Imagine a free internet for your creative indie business. Imagine an internet where you can sell your beautiful creations or curations at a price that is fair to your customers, and offers you a fair living wage. Imagine a world where reaching those customers doesn’t require paying so much of your income to unaccountable tech platform monopolies. In this important series, we reveal our full vision for our Marketplace Accreditation Project, and explain in granular detail our plan to achieve that vision.